We haven’t written anything about fraudulent chargebacks in a long time, even though this is an issue that we know full well is very difficult to deal with. What is particularly pernicious about it is that it plagues mostly businesses that are classified as high-risk anyway, making the status of their credit card processing accounts even more precarious than they already are.
What Is a Fraudulent Chargeback?
So let’s define what a fraudulent chargeback is, before we move on to the possible ways for fighting them. As the example above suggests, a fraudulent chargeback results from a successful customer dispute of a legitimate transaction, one in which he or she knowingly and purposely participated and for which the customer is fully responsible.
In short, fraudulent chargebacks are initiated by consumers attempting to game the system designed to protect them from fraud and processing errors.
How to Fight Fraudulent Chargebacks?
There used to be a website, called BadCustomer.com, which enabled merchants to list customers filing fraudulent chargebacks in its database. The idea was that merchants could check a new transaction against the BadCustomer.com database and possibly decline orders placed by consumers listed in there. I liked the idea, but I now see that the website is no longer active. If anyone knows what happened to it, please let me know.
So what other tools do you have at your disposal for fighting fraudulent chargebacks? Well, as it usually is the case, it is mostly a matter of designing and implementing a set of best practices. Following is a short list of what you should be doing:
- Keep detailed records of your transactions. This one is critical. You will be getting disputes for totally legitimate transactions. There is no way around that. When you do, you need to be able to re-present the transaction, through your processor, with enough supporting information to leave no doubt of its authenticity. Now, as the example with the escort services merchant clearly indicates, some merchants feel that, in order to be able to attract customers, they need to make the billing process more “discrete,” meaning to collect less information. You should not be doing that. I would argue that, in the long run, you would be better off losing some customers who are not willing to go through the regular checkout process, rather than leaving yourself vulnerable to fraudulent chargebacks by compromising your billing process.
- Call your customer. You just may be able to shame your customer into retracting his dispute. It is worth a shot.
- Use collection efforts. No one likes collection agencies. Consumers dislike them for obvious reasons, while many businesses see them as a sure way to create a public relations disaster. Well, you will have to make a choice. Worse, you may not have a choice. Remember, Visa and MasterCard will suspend your agreement, if your chargeback ratio for any given month exceeds one percent of your total transaction count. However, your processing bank will suspend it way before that. If you decide to use a third-party collection agency, which is probably the better way to go, make sure it is a reputable one, as any customer complaints, resulting from third-party collection efforts, will eventually reflect on your business.
There are limits on how vigorously you can fight fraudulent chargebacks, but you just can’t afford to do nothing. The above suggestions should get you started and if there is something else that has worked particularly well for you, please share it with the rest of us.
Image credit: Switchcommerce.com.